Turismo Verde-CIA: Mario Grillo re-elected head of the agritourism

Turismo Verde-CIA: Mario Grillo re-elected head

Mario Grillo, a Calabrian entrepreneur who runs an organic farm in Camigliatello Silano, has been re-elected president of Turismo Verde, the agritourism association of Cia Agricoltori Italiani.

The reappointment highlights the association’s aim to reinforce agritourism as a development driver for rural areas by combining production, hospitality and social services.

• Business model: Grillo’s farm, covering roughly 150 hectares, integrates livestock, hospitality, educational activities and online sales.
• Mandate priorities: innovation, upgrading the agritourism offer and continuous training, with emphasis on the Agrichef brand.
• Sustainability: continuation of the “Così buono da portarlo a casa” project to reduce food waste in agritourisms through doggy bag initiatives.
• Multifunctionality: promoting farms as integrated service hubs and territorial anchors, especially along Italy’s walking routes.

Grillo’s re-election is framed as recognition of the innovative path pursued in Calabria and as a foundation to bolster agritourism’s social and economic role going forward.