May Day weekend: proximity tourism strengthens the Riviera di Ponente

May Day weekend: proximity tourism strengthens the Riviera di Ponente

The Riviera di Ponente is gearing up to receive visitors for the May Day weekend, confirming the importance of proximity tourism. Data from the Provincial Hoteliers' Association of Savona (Upasv) show thousands of tourists—especially from Piedmont and Lombardy—opting for short stays in nearby destinations to reduce costs and make the most of limited time.

Stefania Piccardo, president of Upasv, emphasizes that geographic closeness has become «the main competitive factor»: shorter trips cut fuel and toll expenses while preserving stay quality. Operators interpret the surge in quick getaways as a practical response to inflation and global uncertainty.

• Origins: increased bookings from Piedmont and Lombardy.
• Offer: emphasis on beaches, local cuisine and experiential packages.
• Timing: departures are expected to peak on Thursday, April 30.

Local businesses are promoting food, outdoor activities and experiential offers to enhance visitor experience, while authorities monitor flows and services to ensure quality hospitality. Visitors are advised to book in advance and check available experiences in their chosen destination.