Wine: Mazzi Proposes a "Napa Valley Model" for Italy

Wine: Mazzi proposes a "Napa Valley model" for Italy

At the opening of the 58th edition of Vinitaly, Tourism Minister Gianmarco Mazzi reiterated the idea of adapting the Napa Valley economic and promotional model to Italy to boost wine tourism.

• Call to entrepreneurs: "Teach me this model, come to the ministry and show me," Mazzi said during the inaugural talk.
• Strategic aim: to develop wine tourism, currently valued at around €3 billion and growing.
• Operational context: the minister outlined intentions to pursue measures that integrate wine production with territorial promotion and tourism offerings.

The remarks underline institutional interest in policy tools and public‑private cooperation to support the sector and increase its appeal domestically and abroad.