Tourist tax: 1,411 municipalities apply it in 2026, revenue exceeds

Tourist tax: spread and impact in 2026

The tourist tax is becoming an increasingly structural item in local budgets. According to the 2026 National Observatory by Jfc, 1,411 municipalities in Italy will apply it in 2026, 24 more than the previous year, with total revenue expected to exceed €1.2 billion.

The phenomenon involves not only large art cities but also medium and small towns that have seen tourist flows grow and are seeking funds for maintenance, services and promotion.

Territorial updates and rate increases

New adopters include:

• Avellino, Latina, Scandicci
• Foligno, Moncalieri, Treviglio
• Alghero, Trani, Bisceglie

In 2026, 53 administrations raised rates, often approaching legal limits (generally between €5 and €10 per night). The most significant increases are observed in major cities and some seasonal tourist locations.

Regional and city revenues

• Lazio: over €300 million
• Lombardy: about €158 million
• Tuscany: €136 million
• Veneto: €117 million

At municipal level, Rome leads with estimated revenues around €288 million, followed by Milan (about €110 million), Florence and Venice.

Use of proceeds and outlook

By law, proceeds should fund improvements to tourist and urban services—public transport, maintenance, cultural events and promotion. In practice, uses vary: some localities reinvest in tourism promotion and services, while in other cases funds also help cover current expenditures.

The 2026 outlook points to continued growth, although this depends on international travel trends and external factors that may affect demand.