Vinitaly: “Dentro c’è l’Italia” turns wine into a performative

Vinitaly: “Dentro c’è l’Italia” - wine presented as an exhibition

Dentro c’è l’Italia is an exhibition project showcased at Vinitaly that frames wine as a cultural and artistic medium. The presentation blends viticulture, visual art and scenographic design to create a multisensory visiting experience.

The format appeals to industry professionals and the wider public interested in the intersections between art and place. Exhibits include sculptures, site-specific installations, informational displays about territories and performative elements accompanying tastings.

What to see and how to navigate

• Visual installations: works exploring the relationship between land, grape and production;
• Scenographic setups: pathways designed to engage sight, smell and touch;
• Information areas: panels and materials that tell the stories of wine regions;
• Side events: talks, meetings with producers and thematic performances.

Practical tips for visiting

- Allow enough time to experience the installations: careful observation enhances the visit.
- If interested in talks or guided tastings, check the official schedule and book ahead when possible.
- Wear comfortable shoes: exhibition areas can be extensive and varied.
- Note the names of artists and producers on display for further research after the visit.

Why it matters

The exhibition offers a contemporary perspective on wine beyond its role as a product: it becomes cultural practice, a territorial narrative and a space for reflecting on tradition and innovation. It’s a worthwhile stop for professionals and enthusiasts who want to experience wine through the lens of art.