An Emotional Journey into the Heart of Matera: The Immersive Museum of La Bruna

In Matera, where history intertwines with spirituality, the Immersive Museum of La Bruna (MIB) offers a truly unique experience — one that goes far beyond the traditional concept of a museum. Entirely dedicated to the city’s most important and spectacular patronal festival, this space doesn’t merely display objects: it guides visitors on a multisensory and emotional journey through the story of the Festa della Bruna.

Celebrated every 2nd of July in honor of Maria Santissima della Bruna, the festival is a centuries-old event that culminates in the procession of the magnificent Triumphal Float, an impressive papier-mâché sculpture. Its most distinctive feature is the ritual destruction that takes place in the evening, when the crowd joyfully dismantles and carries away pieces of the float — a symbolic act of renewal and rebirth.

A Celebration Brought to Life Through Immersive Technology

The MIB captures and conveys the spirit of this deeply rooted tradition through the masterful use of immersive technology. Inside the museum, visitors are surrounded by projections, sounds, lights, and narrations that recreate the atmosphere of the celebration. You can live each stage of the event — from the construction of the float to the grand procession, and finally, to its dramatic destruction. The entire experience engages the senses, allowing guests to feel the devotion, passion, and energy of the Materan people.

A Living Memory of Faith and Tradition

Far more than an exhibition, the Immersive Museum of La Bruna is a place of collective memory and emotion. It preserves a centuries-old tradition while making it accessible and meaningful to everyone, at any time of year. Visiting the MIB is an extraordinary opportunity to grasp the profound soul of Matera and to understand the unbreakable bond between the city, its people, and their history.

Visitor Information

• Address: Via San Biagio, 75100 Matera (MT)
• Opening Hours: Generally open daily from 10:00 a.m. to 1:00 p.m. and from 4:00 p.m. to 7:00 p.m.
• Tickets: Full price approximately €5.00; discounts available for groups, schools, and other categories.
• Contacts:
  • Email: [email protected]
  • Website: www.museodellabruna.it

Cover photo credits: Museo Immersivo della Bruna, Google Maps