Tuscia, Italy's 'Texas': embracing slow, cultural and sustainable

Tuscia, Italy's 'Texas': embracing slow, cultural and sustainable tourism

A fresh perspective on the Tuscia area suggests turning apparent limits into assets: far from mass tourism, the region can highlight its historical layers, villages and landscapes to attract visitors seeking deeper, high-quality experiences. Pietro Giordano's editorial (10 April 2026) calls for a conscious project combining protection, accessibility and identity.

Territorial strengths include historic centers such as Viterbo and Civita di Bagnoregio, Lake Bolsena, nature reserves, the Via Francigena and local food and wine traditions (Montefiascone wine, olive oil, local produce). Thermal baths, notably the Terme dei Papi, are also assets for restorative tourism.

• Promote slow tourism through routes and soft mobility;
• Position food and wine as cultural language and experiential resource;
• Protect landscapes and heritage with sustainable access policies;
• Encourage diffused hospitality and experiences that involve local communities.

The recommended approach is clear: not simply growing visitor numbers, but giving presence a purpose. The risk is to alter places and traditions; the opportunity is to build an offer consistent with Tuscia's identity, able to attract attentive, respectful international visitors willing to stay longer.