Tourism: San Giovanni in Marignano teams up — +16% overnight stays and

Tourism: San Giovanni in Marignano teams up — +16% overnight stays

A well-attended meeting at the Casa della Cultura brought together the municipal administration, local operators, associations and regional representatives to discuss strategies for enhancing the village's tourism identity and offer.

According to figures presented by the tourism and culture councillor Federica Cioppi, recent years show a positive trend with a variation compared to 2024 of +16.30%, broken down into +9.9% arrivals and +27% overnight stays, with a notable rise in foreign visitors.

• Il Granaio dei Malatesta: an identity-driven project that leverages local history and products to boost attractiveness.
• Networked approach: cooperation with the Region, the association I Borghi più belli d'Italia and the La Valle delle vacanze system project to improve the coastal-inland offering.
• Next steps: urban hubs, regeneration interventions and ongoing collaboration with operators to consolidate territorial positioning.

The mayor, Michela Bertuccioli, and the attending councillors described the meeting as the first step in an ongoing participatory planning process aimed at making San Giovanni in Marignano increasingly recognizable and capable of attracting year-round tourism.