Spoleto launches 'Spoleto Cultura – Enter Time': new strategy for the

Spoleto launches "Spoleto Cultura – Enter Time": new strategy for the museum network

Spoleto's museum network has presented an integrated project to rethink visitor experience and strengthen the city's role as a cultural and tourist hub. Developed in collaboration with the Municipality of Spoleto, Rocca Albornoz, the Regional Directorate of National Museums of Umbria and manager Maggioli Cultura e Turismo, the plan combines digital tools and local activities to make museums more accessible and engaging.

• New web portal and brand strategy to coordinate the offer
• Destination Management System (DMS) for promotion and commercialisation
• Audio guides in 5 languages and immersive virtual tours
• Launch of social channels, poster campaign and national postcard distribution
• Staff training, sentiment analysis and customer satisfaction monitoring
• Cultural programme: workshops, school activities, art therapy, mindfulness sessions and thematic tours

The network includes Rocca Albornoz – National Museum of the Duchy of Spoleto and municipal museums such as Palazzo Collicola, Casa Romana, the Textile and Costume Museum and the Church of Saints Giovanni and Paolo. Scheduled guided focuses start immediately: Palazzo Collicola daily at 16:00; Casa Romana every Monday at 17:30; Rocca Albornoz on Saturdays and Sundays.

Key contacts: mayor Andrea Sisti, deputy mayor Danilo Chiodetti, Rocca director Paola Mercurelli Salari and Gianluca Bellucci of Maggioli Cultura e Turismo presented the project during a public meeting at the Rocca.