Piedmont launches 'Rete Antonelliana' to showcase Alessandro

Piedmont launches Rete Antonelliana

The Piedmont region has launched Rete Antonelliana. Cultura che unisce, a coordinated project to connect and promote the architectural works of Alessandro Antonelli as a unified cultural itinerary across the territory.

Promoted by the Piedmont Region and delivered by Abbonamento Musei in partnership with Fondazione TRG and Fondazione Piemonte dal Vivo, the initiative involves 20 partners and more than 30 events in its first year: guided tours, special openings, local experiences, podcasts, an exhibition, a loyalty programme and a series of public talks.

• Key sites: the Mole Antonelliana (National Museum of Cinema), the Cupola of San Gaudenzio in Novara, Villa Caccia in Romagnano Sesia (MEV), the Sanctuary of Boca, the shrine of Beata Panacea in Ghemme and the shrine of Sant'Agapito in Maggiora.
• Aims: to enhance Antonelli's heritage, strengthen Piedmont's cultural identity, attract cultural visitors and experiment with new forms of engagement (digitization, experiential formats and multichannel communication).
• Approach: integrated routes, community involvement, institutional partnerships and promotion targeting diverse audiences.

According to Marina Chiarelli, Piedmont's Culture Councillor, the project seeks to "turn culture into a strategic lever for development," while Simona Ricci, director of Abbonamento Musei, emphasizes the intention to build "a shared narrative" that brings new audiences closer to a figure central to the region's identity.

Rete Antonelliana is presented as an integrated valorisation model: more than promotion, it aims to be a cultural policy based on identity, innovation and development, with the goal of creating a lasting, recognisable and accessible cultural itinerary across Piedmont.