Novi Ligure prepares for the Giro d’Italia stage

21 May 2026 — Novi Ligure aims to turn the Giro d’Italia stage into an opportunity to boost the territory, with city-wide initiatives designed for residents and visitors.

The local strategy links sport, tourism and commerce to create a lasting legacy: from food-and-wine events to cultural programming, the goal is to strengthen the town's cycling identity.

• Museo dei Campionissimi: reopened after a PNRR-funded reconfiguration, now more interactive and accessible for families and tourists.
• Food and wine events: tastings and cellar trails highlighting Gavi and initiatives connected to Dolci Terre di Primavera.
• Music and cultural programming: DJ sets and live shows in the squares to entertain residents and visitors.
• Sports Literature Festival: inaugural edition featuring talks and presentations with athletes and journalists.

Road closures and shuttle services are planned for the day of the stage. The initiative seeks both to leverage national attention and to build stable cultural and tourism offerings for Novi Ligure.