Giro d'Italia lights up Novi Ligure: May 21 stage emphasizes culture

Giro d'Italia lights up Novi Ligure: May 21 stage emphasizes culture and local heritage

On 21 May 2026 the Giro d'Italia's passage through Novi Ligure is framed as an opportunity to promote the territory rather than just a sporting event. The city administration has spent over a year preparing to turn the stage into a showcase of local excellence, with a programme aimed at residents and visitors.

• Museum of the Champions (Museo dei Campionissimi): central to the narrative, with exhibitions and installations on cycling history and the 20th century.
• Musical events, evening activities and street food offerings to enliven the squares and support local businesses.
• School initiatives and a sports literature festival to engage young people and promote the storytelling of sport.
• Medium- to long-term goal: create a circuit of events that generates sustainable economic and cultural benefits.

The strategy aims to leverage the race's visibility to strengthen Novi Ligure's image as a dynamic hub rich in history, promoting tourism, gastronomy and local heritage.