"Benvenuti in Puglia": Vinitaly off-show highlights Puglia tourism and

"Benvenuti in Puglia": Vinitaly off-show on tourism and gastronomy

The event took place on the evening of Monday, April 13, 2026 at Palazzo Verità Poeta and was organized by Media Relations. Now in its eleventh year, "Benvenuti in Puglia" highlighted the region’s tourism, cultural and food-and-wine offerings for 2026.

A public talk opened the evening on the role of national broadcasters in promoting Puglia, hosted by Federico Quaranta with contributions from Tinto and Simona Branchetti. The audience included more than 100 journalists, sector stakeholders and international buyers.

• Puglia del Gusto: Gioacchino Bonsignore (TG5 – Gusto)
• Ambassador of Puglia: Monica Caradonna (Linea Verde Italia – Rai 1)
• Wine Culture: Consorzio di Tutela Vini Dop Salice Salentino (Pres. Damiano Reale)
• Destination 2025: City of Ginosa
• Tourism and Culture: Micexperience Rete di Imprese (Pres. Pierangelo Argentieri)
• Special Award: Nuova Fiera del Levante (Pres. Gaetano Frulli)

The evening concluded with a tasting dedicated to Puglia’s culinary heritage — wines, olive oil, cheeses and baked goods — led by food tellers and sommeliers, offering guests a sensory route through Mediterranean tradition.