Balsamic Vinegar of Modena Drives Tourism and Local Economy

Balsamic Vinegar of Modena Drives Tourism and Local Economy

Tourism linked to Geographical Indications (PDO and PGI) is increasingly a driver of local development. The 2nd Turismo DOP Report records rising numbers of activities and a marked increase in events, with the Balsamic Vinegar of Modena sector serving as a leading example.

Recent figures show the Balsamic of Modena sector generates over €1 billion in consumer value and employs thousands. Modena’s acetaie welcome between 150,000 and 200,000 visitors annually, with a strong international component among guests.

The territorial model relies on an integrated offer of experiences: tastings, cooking classes and a network of events that connect producers, consortia and hospitality services. A flagship initiative is Acetaie Aperte, promoted by Le Terre del Balsamico, which brings together dozens of producers and links gastronomy with local culture.

• Activities recorded in 2025: 667 (+12% year-on-year)
• Events growth: +26%
• Visitors to Modena acetaie: 150–200k per year, about 80% foreign
• Types of experiences: tastings (32%), cooking courses (26%)

Stakeholders underline that the objective is to make this form of tourism a structural component of the value chain by networking businesses, cultural heritage and hospitality. Consortia play an increasingly central role in coordinating the offer and enhancing territorial attractiveness.