In Potenza bottled water becomes a prevention tool: Gaudianello labels

Bottled water in Potenza used as a prevention tool

An agreement between the Provincial Command of the Carabinieri of Potenza and the Acque minerali di Italia plant in Atella adds the message “Suspect a scam? Call 112” to Gaudianello water packaging. Signed in Potenza, the initiative turns a daily-use product into a channel for social information.

• Goal: prevent scams targeting the elderly and increase reports to the single emergency number 112.
• Distribution: packages with the new design have been in circulation since April 1 across southern regions and Lazio.
• Local involvement: the measure complements campaigns already run with pharmacists and general practitioners to amplify the message of trust and caution.
• Cultural value: the action highlights how a local product (water from Monte Vulture) can play a role in promoting civic responsibility and protecting older citizens.

According to plant manager Alessandro Galluzzo, the initiative stems from a desire to contribute concretely to prevention: “We have already seen an increase in reports; the message is effectively getting through.” The partnership illustrates how communication, business and institutions can cooperate to turn commercial practices into tools of social usefulness.