April 25: Coldiretti—49% of Italians Opt for Day Trips and Picnics

49% of Italians on the move for April 25: proximity tourism leads

The April 25 holiday remains important for short local trips: according to Coldiretti/Ixè, 49% of Italians will spend the day away from home, favouring day trips, picnics and visits to museums and exhibitions, even though the holiday falls on a Saturday.

In an uncertain economic context, there is a clear shift towards nearby, flexible solutions, benefiting rural tourism and agritourism.

• About 2 million Italians use the period for a short break;
• Some 350,000 guests are expected at agritourisms on April 25 for meals and overnight stays (Campagna Amica/Terranostra estimate);
• The agritourism sector includes 26,360 active facilities, 21,449 offering accommodation (81%) with around 310,660 beds;
• 13,092 provide food services with over 540,760 covers; 6,750 run tastings and 13,265 offer recreational, sports or cultural experiences.

To meet demand, many businesses widen their offers with experiential activities (wine tourism, olive-oil tourism, craft-brewery visits), cooking classes, wellness paths and equipped areas for picnics, tents and campers, emphasising km-zero products and direct contact with producers.

Outlook: spring holiday patterns serve as an early indicator for summer trends, highlighting a preference for shorter, more frequent local stays centred on experience and sustainability.