Vinitaly 2026: Campania bets on food-and-wine tourism to promote its

Vinitaly 2026: Campania bets on food-and-wine tourism to promote its territories

At the 58th edition of Vinitaly in Verona, Campania's regional tourism assessor Vincenzo Maraio underlined the strategic value of food-and-wine tourism as a development driver for the region. In his remarks on 15 April 2026, Maraio stressed the need to connect coastal areas, inland territories and local products to build an identifiable and sustainable tourist offering.

• Territorial identity: Campania is presented as a unique area combining coastline and inland attractions, rich in cultural and culinary offerings.
• Product promotion: wine and local specialties can gain visibility through targeted tourism, benefiting agriculture and local crafts.
• Sustainable development: focused investments in routes, experiential itineraries and local businesses aim to create high-quality destinations.

The assessor's call for cooperation between institutions, industry operators and local communities reflects a strategy that links cultural promotion with economic growth: leveraging typical products, tasting routes and wine experiences to attract visitors and strengthen the region's cultural offer.