Rovereto bets on contemporary art: MART to lead strategy for Italian

Rovereto appoints MART as primary interlocutor for the bid strategy

The Municipality of Rovereto has announced that the MART (Museum of Modern and Contemporary Art of Trento and Rovereto) will act as the primary interlocutor in the cultural strategy related to the bid for Italian Capital of Contemporary Art. The move aims to highlight the local contemporary scene and coordinate initiatives ahead of the candidature.

• Programmatic coordination: MART will help define exhibition lines and integrated projects across the territory.
• Education and participation: emphasis on programs for schools, diverse audiences and new contemporary art publics.
• Networking and collaboration: promote synergies with local institutions, cultural organizations and territorial operators for a shared proposal.
• Cultural promotion: develop actions to enhance contemporary heritage and attract sustainable cultural visits.

The municipality's initiative seeks to connect institutions and creative communities, aiming to strengthen Rovereto's cultural identity and raise the profile of contemporary artistic practices. Working groups and public meetings are expected in the coming months to set activity schedules and operational priorities.