Easter 2026: 'proximity' tourism blends tradition and budget travel

Easter and Easter Monday 2026: 'proximity' tourism mixes tradition and thrift

In 2026 Easter travel highlights Italians' attachment to nearby traditions and places: family meals, day trips and visits to historic villages. Even with rising costs, people still move but opt for more cost-conscious choices.

Estimates indicate between 9 and 10.8 million Italians will travel over the holidays, and roughly 84% will remain within Italy, favouring short stays of two to three days or day excursions.

• Favoured destinations: historic villages, art cities, seaside and mountain areas.
• Types of stays: farmhouses, campsites, holiday homes, glamping and Easter Monday picnics.
• Trends: last-minute bookings, proximity tourism and shorter trips.

Easter Monday remains the peak day for outings: picnics, countryside excursions and visits to parks and small towns that highlight local food and craft traditions.

For cultural organisations and local businesses, the holiday is a chance to showcase traditional experiences, food trails and lesser-known villages, focusing on day-friendly offers and sustainable itineraries.