Milano‑Cortina 2026: a replicable model for major events

According to a survey by Istituto Piepoli in collaboration with consultancy WePlan, the Milano‑Cortina 2026 Winter Olympics received broadly positive assessments from Italian citizens. The distributed, multi‑site approach and the use of existing facilities stand out as highly valued elements.

• 78% of Italians followed the Games;
• 72% rate the overall organization positively;
• 79% consider the choice to spread events across multiple locations effective;
• 77% see the use of established venues as beneficial;
• 76% acknowledge a positive impact on the economy and tourism in involved areas;
• 65% give favorable marks on sustainability aspects;
• 66% judge the Games' legacy positively.

WePlan co‑founders note that "an approach based on efficient use of existing infrastructure and territorial distribution can create tangible, lasting value", indicating that the Milano‑Cortina model could become a reference for future Italian bids for large sporting, cultural or exhibition events.