Maratea as a tourism lab: BTM InterAzioni debuts with a Special Edition

Maratea as a tourism lab: BTM InterAzioni debuts with a Special Edition

From 6 to 8 May 2026 Maratea, known as the “pearl of the Tyrrhenian”, hosted the Special Edition of BTM InterAzioni. The event, promoted by APT Basilicata, aimed to boost the destination’s profile on national and international markets and create new opportunities for local operators.

• Three days of meetings, training and on-site experiential activities.
• A fam trip involving 25 buyers and journalists to showcase local highlights.
• B2B sessions at the Grand Hotel Pianeta Maratea connecting tour operators with local sellers.
• Workshops and a keynote focusing on digital marketing, artificial intelligence and destination transformation.

Margherita Sarli, director general of APT Basilicata, described it as a “zero edition” intended to stimulate the local sector and likely to be reconfirmed. Nevio D’Arpa, CEO & Founder of BTM Italia, highlighted how the touring format helps build networks among institutions, businesses and stakeholders.

Organised with the support of the Municipality of Maratea and the Gal Pesca “La Cittadella del Sapere”, the event combined territorial promotion with innovation to make the destination more competitive and recognisable.