Marche take off at ITW London with ATIM

London, 15 May 2026 – Coordinated by ATIM (Agency for Tourism and Internationalisation of Marche), the Marche region participated in the Italian Travel Workshop (ITW) in London with a delegation of local businesses and operators to showcase a sustainable and experiential tourism offer.

During a full day of B2B meetings, Marche representatives engaged with buyers, tour operators and UK agencies to strengthen the region's positioning as a destination for travellers seeking culture, territory and gastronomy.

The delegation included:

• Grotte di Frasassi – a leading natural attraction and hub for underground tourism;
• Break in Italy – incoming operator specialised in tailor-made itineraries;
• Enjoy Travel – promoter of integrated cultural discovery circuits;
• Lindbergh Hotels – hospitality group focused on high-quality guest experiences;
• Tenuta Santi Giacomo e Filippo – reference for wine tourism and upscale rural hospitality.

The presence at ITW aims to attract quality tourism away from mass flows, presenting Marche as a coherent destination offering authenticity, landscapes and culinary stories as integrated experiences.

Marina Santucci, ATIM director, highlighted the value of targeted internationalisation actions to strengthen Marche's role on foreign markets and create new opportunities for the regional tourism system.