Italian cuisine as UNESCO Intangible Heritage: opportunities for Made

Italian cuisine named UNESCO Intangible Heritage: opportunities for Made in Italy

On 24 April 2026, at the Salone del Mobile held in Fiera Milano Rho, a session will examine the practical implications and opportunities arising from the recognition of Italian cuisine as UNESCO Intangible Cultural Heritage. The event is aimed at operators, companies and professionals interested in turning cultural recognition into tangible economic and strategic value for Made in Italy sectors.

Event details:

• Date: 24 April 2026
• Time: 12:00 – 13:00
• Venue: Drafting Futures Arena, Hall 14 – Fiera Milano, Rho

The panel will address practical pathways to convert cultural recognition into industrial development, marketing and design opportunities. Topics include safeguarding culinary heritage, international promotion channels, integration with kitchen design and manufacturing, and communication strategies for Italian brands.

Speakers and moderator:

• Silvia Sassone – strategic communications and public relations
• Carlo Cracco – chef
• Edi Snaidero – representative, Kitchen Group of Assarredo / FederlegnoArredo
• Moderator: Maddalena Fossati – Editor of La Cucina Italiana

The session offers practical guidance for developing products, services and campaigns that highlight Italy’s culinary heritage while preserving its identity. Recommended for product managers, marketing leads, designers and professionals in the food and kitchen furnishing sectors.

For registration and access details, consult the Salone del Mobile official channels and professional participation pages.