Italy of the Miracle: Exhibition on Art, Design and Advertising

Italy of the Miracle: art, design and advertising (1948–1968)

"Italy of the Miracle" is an immersive exhibition that explores the creative surge in post‑war Italy. Drawing from the Massimo and Sonia Cirulli Collection, the show highlights the interplay between advertising graphics, industrial design and visual culture from 1948 to 1968.

Venue and dates

• Period: 26 March 2026 – 7 June 2026
• Location: Fortress of Lonato del Garda and the "Gustavo Adolfo Carlotto" Ornithological Museum, Via Rocca 2, Lonato del Garda (BS), Italy

Highlights

• "Child advertising" section: the comforting, joyful visual language used to present consumer goods, featuring works by key graphic designers of the era.
• "Italy on the move" section: campaigns that celebrate leisure and mobility, evoking iconic products like the Vespa and the Fiat 500.
• Focus on textiles and production: intersections between art and serial manufacturing, with contributions from leading designers and artists.
• The exhibition includes works by notable figures in Italian design and graphic arts that illustrate the country's postwar creative identity.

Opening hours

• Monday–Sunday: 10:00 – 18:00
• Note: seasonal hours may change; check the museum website for the latest information

Tickets and passes

• Full price ticket: €6.00
• Reduced tickets: not available for this exhibition
• Admission included with some membership cards: AM Lombardy–Aosta card and Formula Extra
• Free entry for visitors with disability certification over 70%

Accessibility and services

• Partial accessibility for visitors with reduced mobility: some exhibition spaces are on levels without lift access and routes may include stairs
• Accessible restrooms available
• Public transport access: bus stop approximately 6–7 minutes on foot
• Family services: stroller parking, preparatory materials and activities available by appointment

Practical tips

• Verify current opening times and visitor rules on the museum's official website before your visit
• Book guided tours or workshops in advance where required
• Information phone: +39 030 9130060

This exhibition provides a clear perspective on how advertising, graphics and design helped shape Italy's international image in the postwar decades, presented in an accessible layout for both enthusiasts and general audiences.