Celebration of Italy's Most Beautiful Villages in Marche: Lorena Varani

Celebration of the Most Beautiful Villages in Marche, held in San Ginesio

On Saturday San Ginesio hosted the regional gathering dedicated to Italy's Most Beautiful Villages in Marche. Local officials, community representatives and residents took part in a day focused on strategies for enhancing historic centres and territorial promotion.

Regional assembly: approvals and new appointments

The annual assembly approved updates to the statute and the regional budget. During the session Lorena Varani was elected as regional president, with Luca Bernardini appointed as vice president. The new executive includes delegates from the Marche provinces.

• Mariangela Albertini – Province of Pesaro and Urbino
• Francesco Spallacci – Province of Ancona
• Ilaria Matteucci and Sabrina Virgili – Province of Macerata
• Marco Vesprini – Province of Fermo
• Lorenzo Rossi – Province of Ascoli Piceno
• Cristiana Nardi – moving to a national board role

Institutional contributions and territorial promotion

Speeches by regional representatives highlighted support for initiatives that boost the visibility and protection of village heritage. Participants emphasized collaboration between institutions and local communities as key to sustainable territorial development.

The Ciclovia dei Borghi: slow mobility with digital support

A cornerstone of the assembly was the presentation of the Ciclovia dei Borghi, an initiative to connect member villages via cycling routes supported by a dedicated web app. The project promotes slow tourism, encouraging visitors to explore cultural landscapes and local crafts at a relaxed pace.

Flag ceremony and recognition of local heritage

The day concluded with a flag-giving ceremony honoring the 32 participating villages in Marche. The event celebrated local efforts in preserving cultural and natural assets and aimed to strengthen incentives for community-led promotion.

Visitor information: the gathering provides practical information for those wishing to explore Marche's villages, follow the cycling routes and take part in local initiatives. The renewed regional leadership aims to back concrete projects for more sustainable and widespread tourism.