Wine culture nominated for UNESCO: the proposal relaunched at Vinitaly

Wine culture proposed for UNESCO: meeting at Vinitaly

On 13 April 2026 in Verona, during Vinitaly, stakeholders relaunched the proposal to recognize wine culture as an element of UNESCO heritage. Led by the International Organisation of Vine and Wine (OIV) together with institutional delegations and industry representatives, the initiative emphasizes wine as a cultural landscape, a set of traditional techniques and a marker of local identity.

Why this nomination matters for Italy's UNESCO sites

• Landscape protection: enhanced safeguards for terraced vineyards, historic rows and rural structures that define many UNESCO sites.
• Preservation of practices: support for traditional farming methods, native grape varieties and local knowledge that are cultural assets of territories.
• Targeted funding: potential access to programs and funds aimed at conserving agricultural landscapes and supporting sustainable adaptation.
• Responsible promotion: integration of certified wine-tourism itineraries with UNESCO site visits to promote quality, sustainable tourism.

Practical implications for visitors and operators

Visitors to UNESCO sites linked to viticulture may see more structured offers, such as guided vineyard tours and tastings focused on local traditions. Operators can develop cultural-enotourism packages, collaborate with local authorities and adopt transparent sustainability standards.

How to follow developments

The path to UNESCO recognition involves technical and administrative steps, including preparation of nomination dossiers and international assessments. To stay informed, monitor official communications from the OIV and relevant institutional bodies, as well as regional and national calls for proposals and funding.

Event practical information

• Event: Roundtable on wine culture at Vinitaly
• Date: 13 April 2026
• Venue: Vinitaly, Viale del Lavoro 8, Verona (37135 VR), Italy
• Coordinates (approx.): 45.4175099, 10.979821

If approved, the recognition could bring tangible benefits to Italy's UNESCO sites where viticulture shapes landscape and cultural identity. Engaging with the process and local initiatives can help protect and sustainably promote these territories.