ASI Bertone Collection at Heritage Hub Turin: a showcase of automotive

ASI Bertone Collection joins Heritage Hub in Turin

The renowned Bertone collection has been permanently transferred to Turin and is now on display at the Heritage Hub. Resulting from an agreement between the Automotoclub Storico Italiano (ASI) and Stellantis Heritage, the exhibition brings together a rich selection of historic cars, prototypes and concept models that reflect the atelier’s creative legacy.

A legacy of design and prototyping

The archive includes around eighty vehicles produced from the 1960s to 2000; 66 of these are currently on public display, illustrating key moments in automotive design. The selection features rare models and concept cars that document the atelier’s experimentation and its influence on designers' careers.

Opening event and industry voices

The official unveiling in late March 2026 featured prominent figures from the car design world who shared memories and insights on Bertone’s legacy. Speakers highlighted the studio’s role in fostering talent and shaping stylistic trends that resonated beyond Italy.

Highlights: what to see and why visit

• Displayed vehicles: 66 selected models, including coupes, prototypes and concept cars.
• Time span: from the 1960s to 2000, showcasing stylistic evolution.
• Historical significance: the collection illustrates the atelier’s influence on major designers and automotive aesthetics.
• Curatorial update: for the first time the Heritage Hub hosts cars built on foreign marques’ platforms, expanding the exhibition’s narrative scope.

Visitor information

• Location: Heritage Hub, Via Plava 80, Turin.
• Open to the public: Tuesday, Wednesday and Thursday.
• Hours: 10:00–12:00 and 14:00–16:00.
• Tickets: available online (check the museum website for booking and visiting rules).

The addition of the ASI Bertone Collection strengthens the Heritage Hub’s position as a central museum destination for those interested in the technological and stylistic evolution of automobiles, with particular attention to the experimental and design leadership of historic ateliers.