Cycle tourism in South Piedmont: Alessandria lights up ahead of the

Cycle tourism in South Piedmont: Alessandria lights up ahead of the 2026 Giro d'Italia

The province of Alessandria is turning the Giro d'Italia's passage into a cultural and tourism opportunity. The program focuses on experiential routes, distributed events and sustainability actions to attract cycle tourists, families and visitors interested in local heritage.

Key experiences and sites

• The Museo AcdB in Alessandria, the Museo dei Campionissimi in Novi Ligure and Casa Coppi in Castellania as landmarks of cycling history.
• Gravel, bikepacking and vintage-race itineraries that showcase landscapes, villages and food-and-wine traditions.

Program highlights

• May 9: "Sulle strade del Giro", a family-friendly ride with plogging from Pasturana to Novi Ligure designed for cycle tourists.
• Music and literary events, including the "Concerto per un Campionissimo" and talks with sports writers, to broaden the cultural appeal around the Giro.
• Community initiatives such as the "Quando il Grigio incontra il Rosa" ride and sessions focused on road safety.

On the days of the race passage (May 21 and 22) the towns involved become temporary hubs with distributed formats like "Aperto per il Giro", engaging shops and cultural spaces. The long-term aim is to establish Alessandria as a reference destination for sustainable, year-round cycle tourism that builds on history, landscape and local initiatives.