"Capolavoro per Lecco": Welcome wins Bronze at The Prize

"Capolavoro per Lecco": Welcome wins Bronze at The Prize

Integrated communication agency Welcome received the Bronze at The Prize, Italy's main award organized by UNA for excellence in public relations campaigns. The recognition comes in the category dedicated to promoting territory, cities and local cultural heritage.

• Category: Campaigns supporting territory, city and local cultural heritage promotion.
• Awarded project: "Capolavoro per Lecco", an exhibition and cultural initiative promoted by the Associazione Culturale Madonna del Rosario and the Comunità Pastorale Madonna del Rosario, in collaboration with the Municipality of Lecco.
• Welcome's role: public relations and media relations, visual identity, website development, editorial coordination and exhibition catalogue design.
• Significance: the award underscores cultural communication as a driver of identity, tourism and sustainable local development.

Giorgio Cortella, Head of Media Relation at Welcome, noted that the prize confirms the central role of cultural activities in local development and encourages continued efforts to make culture accessible while maintaining scientific rigour.