Capodimonte tells its story on social media

Capodimonte has launched a cultural and tourist campaign aimed at promoting local heritage through the municipality's official social channels. The initiative seeks to combine culture, tourism and historical memory using multimedia formats to reach a broader audience.

Key topics in the campaign include:

• Monte Bisenzio and its archaeological significance as an ancient Etruscan settlement;
• The figure of Giulia Farnese (1475-1524) and Farnese sites such as the Rocca and Isola Bisentina;
• The story of Pedro González, traditionally linked to the tale of "Beauty and the Beast" and his historical ties to the area.

Planned outputs include articles, videos and multimedia content published on the municipality's official channels. The stated aim is to build an identity-driven narrative that reaches beyond the province and uses culture as a concrete tool for sustainable territorial promotion.