Neapolitan song nominated for UNESCO: Sal Da Vinci named ambassador at the Arena di Verona

The campaign to recognize the Neapolitan song as UNESCO Intangible Cultural Heritage has been promoted at the Arena di Verona, with singer Sal Da Vinci appointed as ambassador for the initiative.

The Arena was chosen as a stage for the project because it is part of Verona's historic fabric, a city recognized as a UNESCO World Heritage Site, making it an appropriate setting to connect tangible heritage and living musical traditions.

• What the nomination means: inscribing the Neapolitan song on UNESCO’s list would acknowledge its historical, social and cultural value and support measures for its safeguarding and promotion.
• Ambassador role: Sal Da Vinci will raise public awareness of the nomination by participating in events and media activities.
• Why the Arena di Verona: as an internationally recognized monument, the Arena links Verona's architectural heritage with intangible cultural expressions such as traditional music.

For those interested in following the project or attending related events, practical advice is below:

• Official information: check the event organizer’s site or the Arena di Verona website for program and ticket details.
• Tickets and access: buy tickets through authorized channels and verify any rules for accessing the historic site.
• Getting there: Verona Porta Nuova station and local transport links serve the area; plan ahead on busy days.
• Respect the UNESCO site: follow site protection rules and staff instructions while visiting.

The Neapolitan song’s nomination is an opportunity to highlight a musical tradition that has shaped Italy's cultural image worldwide. Follow official channels for updates on events, schedules and the progress of the nomination.