Anzio commissions Luiss Business School for strategic plan to boost

Anzio commissions Luiss Business School for strategic plan to boost tourism and culture

The Municipality of Anzio has tasked Luiss Business School with preparing a strategic plan aimed at revitalizing the city’s image and tourism offer. The initiative seeks to build a long-term vision to enhance local assets and increase the territory’s attractiveness.

• Areas of focus: culture, archaeology, nature, religion, food and wine, and sport;
• Operational goal: integrate and organize the tourism offer to attract new visitors;
• Engagement: institutions, local operators and the community to develop a shared strategy.

A key element of the plan is strengthening the cultural offer, seen not only as an economic driver but also as a component of local identity. The Luiss-led project represents a concrete first step toward the joint candidacy of Anzio and Nettuno for Italian Capital of Culture 2033, which will require networking local strengths and targeted interventions for sustainable development.

The plan goes beyond promotion, including measures to organize the tourism supply and to build a shared development vision that turns cultural and tourism assets into strategic growth drivers.