Alessandria prepares for the Giro d’Italia: May 22 stage start to Verbania

Alessandria is turning pink ahead of the Giro d’Italia: the city will host the stage start to Verbania on May 22, following the race’s arrival in Novi Ligure the previous day. The appointment is framed not only as a sporting event but as a chance to boost tourism, commerce and cultural life in the area.

Local authorities and operators have arranged a program that combines the cycling race with citywide initiatives, while promoting more sustainable urban mobility.

• Main date: May 22 — stage start with a village in Piazza della Libertà and logistics in Piazza Garibaldi.
• Economic impact: increased bookings for accommodation and retail activations by shops.
• Sustainable mobility: the plan includes work on bike lanes and awareness campaigns to reduce car dependence.
• Cultural program: exhibitions on bicycle history, book presentations, talks, city rides and the "Aperto per il Giro" format.
• Community engagement: involvement of associations, neighborhoods and organizations such as the Michele Scarponi Foundation to promote cycling safety and culture.

The administration aims to use the Giro’s passage as a catalyst for territorial promotion and social cohesion, enhancing Alessandria’s cycling and cultural identity.