1000 Miglia and Italy's diplomatic network: partnering to promote Made

1000 Miglia and Italy's diplomatic network: partnering to promote Made in Italy

1000 Miglia has announced a collaboration with the Ministry of Foreign Affairs (MAECI) to expand promotion of Made in Italy through embassies, consulates and Italian Cultural Institutes. The agreement positions the famed historic race as a cultural platform for exhibitions, photographic shows and projects highlighting Italy’s automotive heritage.

The partnership seeks to enhance the international profile of the 1000 Miglia brand, support cultural tourism and create new networking opportunities for businesses and institutions. With its centenary approaching in 2027, the initiative highlights the race’s ties to Italian history, design and territories.

• Recent events: exhibition at the Italian Cultural Institute in Miami, a show at the Italian Ambassador’s residence in Australia on 11 April, and a Fiat Abarth 750 Zagato (1957) exhibited at the Italian Embassy in Tokyo on 15 April.
• Announced spring schedule:
  • 12 May – Permanent Representation of Italy to the United Nations, Geneva
  • 24 May – Indianapolis
  • 29 May – Verkehrshaus der Schweiz (Swiss Museum of Transport), Lucerne
  • 2 June – Italian Embassy, Madrid

Each event will feature curated photographic selections, historic car displays and thematic gatherings designed to engage enthusiasts, cultural operators and institutional representatives. Organizers say the collaboration will help strengthen Italy’s excellence in art, design and production chains while promoting territorial attractiveness.

Source: 9Colonne