Viaticus: a festival for Italy's small-scale tourism in Massa Martana

When: 24–26 May 2026
Where: Massa Martana (PG) — Postal code 06056

Viaticus debuts as a festival dedicated to enhancing small-scale tourism and local communities. Promoted by the Municipality of Massa Martana within a PNRR-linked project, the event brings together operators, communicators, institutions and residents to design shared strategies for cultural, landscape and economic valorisation of the village and surrounding areas.

Main programme highlights

• Immersive tours: routes that explore nature, art and archaeology in the historic centre and nearby countryside.
• Two public days: open meetings, hands-on workshops and presentations for residents and visitors.
• Technical day for professionals: in-depth sessions and national case studies on topics such as food & wine (olive oil and wine), walking routes and soft mobility (cycling).

Why attend

The festival aims to become a replicable model for other Italian villages by promoting a participatory approach to tourism communication: not merely promotional messages, but practices rooted in daily life and direct knowledge of places. It is a networking opportunity for local operators, a learning moment for communication professionals and a platform for residents to engage in territorial development projects.

Practical note: check the municipality's official channels or local tourist offices for detailed schedules of tours and sessions. Village coordinates: 42.7765715, 12.5241294.