Tourism: Mazzi calls Italy the “world’s leading cultural power,” strategic partnership with the Emirates

Mazzi emphasized Italy's cultural leadership as a key asset for tourism competitiveness and pointed to the Emirates as a strategic partner to strengthen joint cultural and tourism programmes.

The announced focus includes initiatives aimed at enhancing Italian artistic heritage through international collaboration and coordinated promotion of the national cultural system.

• Promotion of joint exhibitions and cultural events;
• Exchange and training programmes for cultural and tourism professionals;
• Measures to attract visitors and investment in the cultural sector.

Officials involved stressed that culture can act as a lever to boost high-value tourist flows and foster economic and artistic cooperation between Italian institutions and international partners.