Integrated tourism: Padula entrusts Destination Italia with cultural

Integrated tourism: Padula entrusts Destination Italia with cultural heritage enhancement

The Municipality of Padula has launched an integrated tourism development project by appointing Destination Italia S.p.A.. The initiative, presented locally by Hearth s.r.l. as the group's local operator, intends to enhance the territory's tangible and intangible cultural heritage through authentic experiences and by professionalizing local resources.

Led by Mayor Michela Cimino, the Municipality aims to connect Padula to a broader network, leveraging the group's B2C channels and international contacts to increase visitor numbers while maintaining a focus on sustainability and community involvement.

• Goal: build a sustainable tourism offering rooted in local assets.
• Partners: Destination Italia (listed on Euronext Growth Milan since 2021) and Hearth s.r.l. as local operator.
• Approach: the "Local Expert" model to engage and train local operators.
• Expected benefits: greater market visibility, increased arrivals and tailored services for families, couples and small groups.
• Next steps: Destination Italia will soon release technical details and actions aimed at local operators.

Tourism Councillor Antonio Fortunati highlighted the importance of a bottom-up approach that empowers communities and generates value for local businesses. The project could strengthen Padula's profile as a cultural destination in the province of Salerno.