Turin launches digital Torino+Piemonte Congress Card for business-event

Turin launches the Torino+Piemonte Congress Card

Turin is enhancing its MICE offering with the Torino+Piemonte Congress Card, a digital pass designed for participants in congresses, conventions and meetings and their companions. Promoted by Turismo Torino e Provincia Convention Bureau, the initiative will be available from May and can be activated on request by event organisers.

• Duration and price: valid for 72 hours, price set at €20.
• Cultural access: free entry to two sites of choice among museums, castles, fortresses and Royal Residences in the region.
• Tourist services: includes access or discounts for the Mole Antonelliana panoramic lift, Sassi–Superga tramway, Venaria Express shuttle, City Sightseeing Torino and the Turin Eco City Tour, plus reduced rates on temporary exhibitions and guided tours.
• Mobility: under an agreement with GTT, holders can access discounted public transport fares: two-day pass €5.80 and three-day pass €7.50.
• Format and sustainability: both the card and travel titles are digital-only to encourage public transport use and reduce environmental impact.

Born as an evolution of the existing Torino+Piemonte Card, the new pass aims to extend visitors' stays beyond professional commitments, promote the cultural heritage and generate economic benefits for the territory. Organisers highlight the project's focus on innovation, accessibility and sustainability within the congress tourism segment.