Sovicille: BuyBio on Saturday 18 April — first B2B meeting between

Sovicille: BuyBio on 18 April at Castello di Celsa

Date: Saturday, 18 April 2026 • Venue: Castello di Celsa, Sovicille

To promote local organic products from the Valli Senesi and foster direct connections with the hospitality and foodservice sector, Confesercenti Sovicille, together with the Distretto Biologico Valli Senesi, is organizing the first edition of BuyBio. The B2B event is designed to link organic producers with Horeca operators in the area.

The initiative is sponsored by the Arezzo-Siena Chamber of Commerce and features a programme focused on practical workshops and targeted business meetings.

• Workshop hours: 10:00 - 17:00 (continuous meetings)
• Topic session: 11:30 - 12:30 – "Bioeconomy: a growth driver for restaurants and tourism promotion"

The 11:30 session includes institutional greetings and contributions from local and industry representatives:

• Giuseppe Gugliotti (President, Unione dei Comuni della Val di Merse)
• Leonardo Nannizzi (President, Confesercenti Siena)
• Pierangelo Beata (President, Supervisory Bodies of Distretto Valli Senesi)
• Massimo Guasconi (Arezzo-Siena Chamber of Commerce)
• Antonio Munafò (Confesercenti Sovicille and Assohotel)
• Carlo Franceschelli (District Agrodop Banca MPS)
• Giovanni Carli (FIEPET)
• Marco Gonzi (Centro Studi Mercurio)
• Nicolo Guasconi (Distretto Valli Senesi)
• Moderator: Martina Lorenzetti (Confesercenti Siena)

Who should attend: restaurateurs, foodservice buyers, distributors and procurement managers looking for local organic suppliers, and producers from the District active in Sovicille, Chiusdino, Monteroni d’Arbia, Monticiano, Murlo and Radicondoli.

Why attend: BuyBio provides a practical setting to establish commercial relationships, explore the organic product offer of the area, and discuss promotional strategies linking bioeconomy and tourism, supporting the enhancement of small towns and local supply chains.

Logistics and participation details are available through Confesercenti Sovicille. The event is an opportunity to strengthen commercial networks and promote typical products within dining and hospitality channels.