Sofia Gnoli at Museo del Tessuto (Prato): fashion, archives and brand identity

Sofia Gnoli at Museo del Tessuto: fashion, archives and brand identity

The Museo del Tessuto in Prato hosts a presentation by Sofia Gnoli, scholar of fashion history and culture, for her book Archeologia della moda. Heritage, archivi, comunicazione (Carocci Editore). The event focuses on the role of archives—both physical and digital—as key resources for shaping narratives and value for contemporary brands.

Practical information:

• Venue: Museo del Tessuto, Prato
• Time: scheduled at 17:00
• Admission: free

The program includes remarks by Renato Stasi, a fashion design lecturer, who will discuss how archives inform research and design for emerging designers. Stasi will also introduce the seminar Archive Thinking for Fashion, dedicated to fashion and textile design students and focused on archival methods for research and practice.

Gnoli's book maps how archives, foundations and museums help restore history and prestige to brands while supporting new communication strategies. Notable institutions referenced as examples include Armani Silos, Balenciaga Museoa, Fondazione Roberto Capucci, Dior Héritage, Emilio Pucci Heritage, archives of Italian maisons (Fendi, Ferragamo, Gucci, Prada, Missoni, Valentino) and international museums such as the Victoria and Albert Museum and the Costume Institute at the Metropolitan Museum of Art.

Participants from the fashion sector, cultural heritage professionals, and anyone interested in the relationship between memory and innovation will find practical insights into how archives can feed research, brand identity and new cultural narratives.

Reasons to attend:

• Hear up-to-date analysis on heritage and memory in fashion
• Learn conservation and valorisation practices for archives
• Discover tools and approaches useful for designers, curators and brand communicators