Roccaraso leads the 2026 ranking of Italy's most sought-after villages

The Small Cities 2026 ranking, compiled from online search volumes combined with population and average accommodation prices, shows a clear rise in interest for Italy's small towns. Roccaraso tops the list after a notable leap compared with the previous year.

Key figures and top placements

Roccaraso (Abruzzo) appears as the most searched destination with over 165,000 average monthly searches. The mountainous town, located above 1,200 metres and known for the Alto Sangro ski area, climbed ten places since 2025.

The 2026 list also features steady performers and new entries that reflect a growing appetite for authentic, slow tourism:

• 1. Roccaraso (Abruzzo)
• 2. Portofino (Liguria)
• 3. Amalfi (Campania)
• 4. Favignana (Sicily)
• 5. San Vito Lo Capo (Sicily)

Why these villages attract travelers

The rise in interest is driven by several factors: authentic landscapes, local food and wine, outdoor activities and strong seasonal appeal (winter sports and summer seaside). Online search behaviour increasingly influences travel choices, bringing lesser-known destinations into the spotlight.

Practical tips for visiting Roccaraso and other villages

• Best time to visit: winter for skiing; late spring and early autumn for quieter hikes and pleasant weather.
• Getting there: consider train + local bus connections or driving; the historical Sulmona–Isernia rail link helped develop the area.
• Where to eat: look for family-run trattorias and places that highlight local produce and regional specialties.
• Getting around: book accommodations in advance during peak season; guided tours or car rental help explore surrounding areas.

Regional trends and takeaways

In 2026 Lombardy remains the most represented region in the ranking, followed by Campania, Lazio and Marche. Central and southern areas such as Abruzzo and Marche gained weight thanks to new entries. The shifts year-to-year underscore how dynamic interest in village destinations has become.

For lovers of small towns, the ranking provides concrete ideas for planning short breaks or longer stays: pick off-peak periods, prioritise authentic experiences and use online search patterns to discover emerging gems.