Riccione in Milan: large mural in Porta Nuova on display throughout

Riccione in Milan: large mural in Porta Nuova

Throughout April, a major public art installation dedicated to Riccione is on display in Milan's Porta Nuova district. Created by Outdoora, the mural covers approximately 170 square meters and depicts the vibrant colors and signature beach cabin silhouettes that evoke Riccione's seaside identity.

Located between the Bosco Verticale and Piazza Gae Aulenti, the piece goes beyond conventional advertising: it interacts with the urban environment and functions as a natural photo spot, encouraging social sharing and raising the profile of the artwork.

Why visit

• Location: Porta Nuova, Milan (near Bosco Verticale and Piazza Gae Aulenti).
• Size: about 170 m².
• Created by: Outdoora, as part of a socialARTvertising initiative.
• Period: on view for the whole month of April.

The mural's timing coincides with Milan Design Week, making it particularly relevant for designers, creatives and international visitors in the city during that timeframe. The installation is part of a communication strategy that blends street art and tourism promotion, aiming for experiential engagement with the brand.

Practical tips for visitors

• See the mural during daylight to fully appreciate its colors and composition.
• Combine the visit with a walk around Piazza Gae Aulenti and the contemporary architecture of Porta Nuova.
• Share photos on social media to help increase the artwork's visibility and promote Riccione as a creative destination.

For updates on related events and initiatives, check the official communication channels of the city and the installation organizers.