Palazzo Piacentini Hosts ‘1000 Historic Brands for the Future of Made

‘1000 Historic Brands for the Future of Made in Italy’ — Meeting at Palazzo Piacentini

Date & Time: 15 April 2026, 10:30
Location: Palazzo Piacentini, Rome

The meeting at Palazzo Piacentini brings together institutions and industry stakeholders to address preservation and development of Italy’s historic brands. The event includes the presentation of a national report detailing the numbers, territorial distribution and outlook of 1,000 historic brands, alongside the launch of a dedicated financial instrument to support their growth.

Agenda and goals

• Presentation of the national report on the 1,000 historic brands of national interest;
• Overview of the new financial measures aimed at safeguarding and developing historic brands;
• Discussion on territorial valorisation, collaboration opportunities and links between historic firms, retailers and cultural institutions.

Speakers and attendees

The meeting is expected to host institutional representatives, industry associations and business leaders. Scheduled participants include government officials involved in Made in Italy policies, leaders of historic-brand associations, and executives from major manufacturing and retail groups.

Practical information

• Access: check registration and attendance procedures with event organisers;
• Who should attend: companies, cultural and industrial heritage professionals, supply-chain operators and journalists covering the sector;
• Benefits for attendees: gain insight into the landscape of historic Italian brands, discover financing opportunities and learn about valorisation strategies.

For the latest programme details and participation rules, consult the organisers’ official communications and announcements related to the Made in Italy Day.