Paestum: workshop on promoting Italian villages and UNESCO sites at

Workshop in Paestum: communicating villages and enhancing UNESCO sites

When: Friday, 10 April 2026, 14:00
Where: NEXT (former tobacco factory), Paestum

As part of the opening day of OPEN - Salone dell'Outdoor Experiences, the workshop "Promoting villages: communication serving outdoor tourism" will bring together practitioners focused on turning local heritage into engaging outdoor experiences. The session emphasizes promotion strategies for Italian villages and UNESCO-listed sites.

Who should attend

The meeting is aimed at communication professionals, journalists, travel bloggers, local officials, content creators and tourism operators seeking practical tools to boost territorial promotion.

Speakers and moderation

• Rocco Corsetti – Director, "Borghi più belli d'Italia" association
• Fabio Converti – Adjunct professor specializing in UNESCO sites, University of Campania "Vanvitelli"
• Alessandra Viscito – Project manager and senior account, Incoerenze
• Alessandra Menditto – Client director Sky Media for Campania, Calabria, Sicily and Sardinia
• Maria De Vita – President of ECSTRA and Airbnb Community Leader - Host for Campania
• Moderator: Elena Salzano, event manager and national councilor of FERPI

Institutional greetings and format

The session will open with institutional greetings by local tourism representatives. It is part of the Academy Tourism Reputation strand, focused on tools to build and manage territorial reputation for tourism promotion.

Participation and registration

Free admission upon registration. Participants can register online or at the NEXT entrance desk. The workshop offers real-case presentations, operational methodologies and a space for cross-disciplinary exchange to better promote villages and UNESCO heritage through outdoor experiences.