Outdoor in Italy: the rise of hikes, walking routes and sustainable

Outdoor on the rise: what’s happening in Italy

Spending time outdoors has become a widespread lifestyle: long walks, trekking, nordic walking, forest bathing and urban walking are drawing diverse groups of people. The trend combines leisure, health benefits and a growing interest in sustainable travel experiences.

Key figures and trends

Recent analyses highlight the social and economic relevance of outdoor activities. Main points include:

• Economic and attendance impact: the outdoor segment has produced significant economic value and tens of millions of visits in recent years.
• Nature doses for wellbeing: about 120 minutes per week outdoors are linked to better physical and mental health.
• Growing interest among young adults: the 25–44 age group shows increasing participation, while younger people remain active in the scene.
• More use of trail apps: activity-tracking platforms report marked growth in kilometres recorded and peak daily usage.

Popular routes and destinations

Italy offers a broad range of options, from mountain ridges to coastal and urban trails. Popular categories include scenic alpine paths, historic pilgrim routes and city walks that reveal lesser-known urban areas. Accessible and inclusive itineraries are also gaining traction.

• Panoramic mountain trails for day hikes and multi-day treks.
• Historic and cultural walking routes adaptable to short or long stages.
• Urban walking routes that help rediscover city centres sustainably.
• Accessible paths designed for families and people with reduced mobility.

Regenerative tourism and sustainability

The regenerative approach focuses on enhancing places while preserving natural and cultural balances. Priorities include:

• low-impact, authentic experiences;
• trail maintenance and community engagement projects;
• sustainable transport choices to reach destinations.

Practical tips for participants

To enjoy outdoor activities responsibly and safely, follow these practical suggestions:

• Plan ahead: check distance, elevation and weather conditions before you leave.
• Bring proper gear: hiking shoes, layered clothing, water and a basic first-aid kit.
• Minimise impact: stick to marked trails, carry out all waste and follow local rules on camping and foraging.
• Choose greener transport: use public transport, shared transfers or active mobility to reduce emissions.
• Support local: prefer local guides and businesses to help the community benefit from visitors.

Why join in

Outdoor activities deliver tangible benefits: they improve wellbeing, promote discovery of natural and cultural heritage and support local economies. With mindful planning and respectful behaviour, outdoor tourism can be both a personal resource for health and a force for regenerating the places we visit.