The Illusions Exhibition at Museo dei Campionissimi, Novi Ligure: science, perception and fun

The Illusions Exhibition: what to expect

The Illusions Exhibition at Museo dei Campionissimi in Novi Ligure offers an interactive route where visitors can experience visual perception phenomena and learn how the human mind interprets sensory information. The exhibition pairs clear scientific explanations with hands-on installations and perception-based games.

Route and activities

The exhibition is organized into themed rooms designed to challenge sight and cognition: perspective effects, ambiguous images and visual devices that alter the perception of space and color. Visitors are encouraged to touch, view from different angles and take part in guided experiences that make concepts from psychology and neuroscience easy to grasp.

Who it’s for

• Families seeking an educational and entertaining outing.
• Schools and student groups interested in workshops on perception.
• Science, art and design enthusiasts curious about optical illusions.

Why visit

The Illusions Exhibition blends scientific outreach with entertainment: directly observing how the brain interprets visual stimuli helps to understand the relationship between eyes, mind and environment. It’s a chance to learn through play, fostering curiosity and reflection.

About Museo dei Campionissimi

Museo dei Campionissimi in Novi Ligure, known for its cycling champions collection, broadens its cultural offer with this temporary exhibition, enriching the museum calendar and promoting the local area. The show aims to attract visitors from Piedmont and northern Italy.

Practical information

The exhibition is open during the 2025/2026 season. We recommend checking the museum’s official information for current opening times, ticket prices and guided activities before planning your visit. The layout is designed to be suitable for a wide audience, with routes tailored to both children and adults.

SEO tip: check the museum’s schedule for workshops and guided tours to make the most of your visit.