Molise establishes the "Destinazione Molise" regional agency

The Regional Council has approved an amendment that establishes the "Destinazione Molise" Regional Tourism Agency, intended to modernize the tools for promoting and managing local tourism.

According to Councillor Fabio Cofelice, delegate for Tourism and Culture, the new agency aligns Molise with established Italian regional models and aims to replace outdated local tourist boards.

• Destination manager role: a central figure provided for by Law 206/2023, responsible for coordinating hotels, restaurants, transport and operators to build an integrated tourism product.
• Digital management: the adoption of a Destination Management System (DMS) is highlighted as key to integrating information, hospitality, promotion and commercialization.
• Goals: create cross-municipal synergies, enhance attractiveness, monitor flows and trends to guide regional sector policies.

The success of the initiative will depend on the agency's operational autonomy and its ability to attract multidisciplinary professionals. Expected impacts include more innovative promotion strategies and potential benefits for employment in the regional tourism sector.