Milano‑Cortina praised for its 'distributed event' format

A study by Istituto Piepoli and WePlan shows that the organizational model of Milano‑Cortina 2026—based on spreading competitions across multiple locations and using existing facilities—receives broad public approval. 79% of respondents believe this approach could be replicated for future sporting, cultural or exhibition events.

The "distributed" model is presented as an alternative to past large‑scale, single‑site projects: fewer bespoke constructions, greater integration with local infrastructure and attention to sustainability and long‑term legacy.

• Public acceptance: 79% supportive of distributing venues across Lombardy, Veneto and Trentino‑Alto Adige.
• Existing facilities: 77% acknowledge that using current venues improved the overall quality of competitions.
• Economic and tourism effects: 76% perceive positive impacts on tourism, employment and local development.
• Policy measures: emphasis on tools such as the Sustainable Tourism Fund to manage flows and promote off‑season demand.

International analyses and consultancies such as PwC highlight how the ability to create services, infrastructure and community hubs is central to the value of major events today. Milano‑Cortina is cited as a working example of shared governance and legacy‑oriented planning that could inform future event organization in Italy.