MeBo – Menabrea Botalla Museum: a journey through the taste and history of Biella

The MeBo – Menabrea Botalla Museum, located in Biella, is a unique place that celebrates two local excellences: the Menabrea craft beer and the traditional cheeses of the Botalla dairy. The museum is not just a showcase of products, but a sensory and historical experience that tells the story of passion, innovation, and tradition behind two companies that have helped shape Biella’s cultural and economic identity.

A journey through beer and cheese

The museum unfolds as a narrative journey intertwining the histories of both productions. Through multimedia installations, vintage objects, and historical machinery, visitors can discover:

• The story of Menabrea beer: this section retraces the milestones of the historic brewery, founded in 1846. Ancient brewing kettles, vintage bottles, and original documents reveal the evolution from artisanal production to modern processes — with quality always remaining the core value.
• The art of Botalla cheesemaking: this area highlights the importance of milk, the secrets of aging, and the variety of cheeses produced. It illustrates how a simple raw material is transformed into high-quality products, honoring traditional methods.

The exhibition is enriched by thematic rooms and projections that emphasize the deep bond between beer, cheese, and the Biella region, showcasing both as authentic ambassadors of local flavor and craftsmanship.

Visitor Information

• Address: Via dei Fornaciari, 19, 13900 Biella (BI)
• Opening Hours: visits are available by reservation. Guided tours are offered on specific days of the week; it is strongly recommended to contact the museum in advance.
• Tickets: admission is generally free, though guided tastings accompanying the visit may have a small fee.
• Tastings: the MeBo offers visitors the chance to take part in beer and cheese tastings — a must for anyone who wants to savor the very products whose stories they have just learned.

The MeBo – Menabrea Botalla Museum is an experience that engages all the senses, blending history, flavor, and tradition to celebrate the authentic spirit of Biella.

Cover photo credits: Fa Rossi, Google Maps