Mazzi at the Tourism Ministry: early priorities for cultural tourism

Mazzi at the Tourism Ministry: early priorities for cultural tourism

Gianmarco Mazzi, previously undersecretary at the Ministry of Culture, has been selected to head the Ministry of Tourism. The appointment, expected to be formalized at the Quirinal, marks a shift in the oversight of policies related to heritage, events and tourism promotion in Italy.

What could change for cultural policy?

• Continuity and coordination: a background in culture may foster stronger integration between heritage protection and tourism initiatives.
• Events and major attractions: emphasis on sustainable planning and measures to extend the cultural season beyond summer peaks.
• Digitization and accessibility: focus on investments to make museums and sites more accessible through digital tools and inclusive pathways.
• Support for local areas: policies that enhance towns, local festivals and experiential tourism as drivers of local economic development.

In the coming days cultural institutions, industry associations and local authorities will look for operational guidance and short-term priorities. The key challenge will be balancing promotion with protection, ensuring investments that boost Italy’s attractiveness while safeguarding its cultural assets.